Getting media attention for your home staging business is like getting thousands of dollars (if not tens of thousands of dollars!) of free advertising and should be the goal of anyone with a home staging business. In a recent post, I featured 3 Staging Diva Graduates who have been featured in local newspapers in Kenosha, Nashville and Chicago. This prompted a great question from Stacy Goade of Alaska Premier Home Staging, she asks:
Is anyone else struggling to get attention or interest from their local news papers for articles or press releases? In communications with staff from the local news paper here I am told that they will do their best to run a release or an article if they have room for it (shrinking subscriber base and shrinage in staff) or there is interest in the topic.
Anyone else dealing with this? Any advice? Using large news papers, or smaller local news publications?
Readers, I’d love your thoughts on Stacy’s business dilemma. Please share your experiences or successes with media attention for your home staging business and I’ll write a follow up post in the next week or two with my own thoughts and a summary of what I thought were the best ideas added here. This will add to all of our knowledge and benefit our whole community of both new and established home stagers. So please jump in with your comments below!
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the home staging courses to teach others how to earn a living doing something they love. She offers tips for being featured in the media as part of course 4, Staging Diva Sales & Marketing Secrets to Boost Your Home Staging Business.