Hats off to those of you who aren’t website experts and recognize you don’t have the skill set required to design your own effective home staging website. There’s nothing wrong with realizing you need help and electing to hire an independent designer to take care of the task for you.
While it’s great to leave the nuts and bolts of building your site to a designer who knows what they’re doing, you shouldn’t necessarily leave every single element of your website to someone else.
If your website designer, for example, offers to set up and maintain a Google AdWords account for you, don’t agree to that. Instead, establish your own account in your own name, and then give them access to it.
This way you can be assured that you will always have access to your own information and tracking. The designer can still do all the set up of the actual ads, keywords, etc. for you, but you’ll control your own ad spending and you can always cut of the designer’s access if you need to.
If they set up the AdWords account in their name, then you lose all your ads, history and tracking if you ever part ways. Plus, you don’t have total control over your spending each month. I don’t know about you, but that would make me very uncomfortable!
There are also many website designers who may offer to register your domain for you and set up hosting services for your home staging website.
Registering your own domain takes less than 5 minutes, costs about $10 and does not require any high tech knowledge. Do it yourself so that you always have ownership and control of your domain.
Before you jump at the opportunity to have your website hosted by your designer, ask some questions. For instance, if he has his own server in his basement, you need to know what sort of backup plan he has in case his basement floods or it goes down while he’s gone on vacation for a week.
I highly recommend you maintain your own website hosting account with a major company and not to go through a third party. If your designer and you end up having a big falling out, what happens then? What if the designer ends up doing a terrible job with your site and you fire him so he takes your site down all together? (This can happen if he controls your domain and/or the hosting of your website.)
What all of this boils down to is that if your website designer offers to handle your hosting and Google AdWords accounts be sure you can trust them – a lot – before you agree to any arrangement.
If you don’t know enough about all of this to know what questions you should be asking your designer, remember you can always book a coaching call with me and I can help you determine what to do about all of these different aspects of your home staging website.
If you’re a Staging Diva Graduate, you can also join the Staging Diva Network Online Discussion Group or our monthly semi-private Staging Diva Dialog coaching calls. We meet on the third Thursday of every month. If you’re registered you can attend live with me, ask anything you like and have a recording of the call sent to you right after the event.
Have you run into any issues because you trusted the wrong person with your home staging website?
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould has been building her own websites since 1999. She knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love. There are more than 4000 Staging Diva Students in the U.S., Canada and 20 other countries. Debra is frequently profiled in the media for her home staging expertise and is the author of 5 guides for home stagers.