In a hot real estate market, buyers usually have to present unconditional offers in order to get the properties they want. But a slower real estate market means that it’s not uncommon for sellers to get offers that are conditional on the sale of the buyer’s current home.
When someone falls in love with a new home and has to sell their old one by a certain date in order to avoid nullifying their offer, they’ll bend over backward to sell their old house. In a case like this, when a seller has made an emotional connection with a new house and they’ve come to terms with selling their existing home, home staging provides the perfect solution. This is one of many reasons home staging makes so much sense in a slow real estate market and stagers should be pointing this out in their conversations with potential clients.
It’s a fact that staged homes spend less time on the market than unstaged homes, so this should be a key point in your sales presentation to home owners – home staging can help them meet the deadline to sell their current home contained in their conditional offer.
Another bonus when you work with clients like this is they’ll often love what you’ve done with their existing home so much that they’ll ask you to decorate the home they’re moving into.
For more reasons why home staging works in a slow real estate market and many more tips to growing a successful home staging business in today’s economy, download your free copy of “Ask Staging Diva: Can I grow a home staging business in a depressed economy?”
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould developed the Staging Diva Training Program to create opportunities for others to grow their own profitable home staging businesses. There are currently over 1000 Staging Diva Graduates around the world. Debra encourages anyone concerned about starting or growing a home staging business in today’s economy to download her free special report: “Ask Staging Diva: Can I grow a home staging business in a depressed economy?”
[tags] Debra Gould, Staging Diva, home stagers, home staging, home staging in a depressed economy, starting a home staging business, deadlines for conditional offers, slow real estate market[/tags]