I hope you are almost convinced that your pricing strategy has the power to make or break your home staging business by highlighting some of the biggest time sucking clients you will encounter in the home staging industry.
This happens to everyone and when it does, if you haven’t prepared for this scenario in your home staging pricing strategy, you will be in big trouble.
You land a great new client. The project will be so large you put off several other prospects because of the amount of time this one will take. The client agreed to the flat rate you quoted them, you had a successful home staging consultation, and you’ve dug right in. You have selected paint colors, drafted room plans, even started organizing furniture rentals and delivery times.
You’re really happy with the way this project is shaping up. It’s been such a large job that you’ve already realized your flat rate wouldn’t come close to covering the amount of time you’d spent on it. However, you had come to accept that because of the transformation taking place in the house and how the before and after photos could definitely sell more clients on your services through your home staging portfolio.
Then it happens. You receive a call from the client saying they’ve changed their mind about using your services.
You’re devastated. And this project will have cost you an enormous amount of money. How do you avoid this happening again?
With any combination of these time sucking home staging clients, if you don’t have the proper pricing structure in place, you will not be in business for the long haul. It’s impossible.
Don’t make the mistake of killing your business before you even begin. Learn how to price your services the right way, so none of these client types will affect your bottom line. Course 2 of the Staging Diva Home Staging Business Training Program covers everything you need to know about setting your rates.
I hope you’ve enjoyed this series of posts, and more importantly, I hope you’ll start taking steps to ensure your business will remain healthy, no matter what client type you encounter!
Have you ever run into an indecisive client who drained your profits and/or patience? Please share in the comments below.
Debra Gould, The Staging Diva®
President, Six Elements Home Staging
Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. She has helped many long time Interior Designers make the switch into a more profitable house staging business. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program.