Home stagers are often asked to do free home staging consultations which masquerade as free estimates until you get to the home and are bombarded with very specific questions like:
- Should I replace the vinyl floor in the kitchen?
- What do you think of my front porch?
- Home buyers aren’t going to care about (insert any one of a thousand problems), right?
Staging Diva students learn how to avoid falling into what I call this “free estimate trap” in Course 3, Taking the Mystery Out of Home Staging Consultations.
Here’s a related (and all too common) staging business dilemma. What about the potential client who says:
- “I’m a real estate investor and after this property there will be 5 more for you to stage. How much can you cut the price of your current estimate?”
- “I really wasn’t planning on spending that much, if you give me a deal I’ll recommend you to all my friends. How does that sound?”
- “I get lots of real estate listings so I can really throw a lot of business your way. But I was hoping to spend much less per listing for your advice. What can you do for me?”
Home stagers, what do you do when faced with the business dilemma of being asked to cut your rates? What do you say to the potential client? Please weigh in on this topic and add your comments below. I’ll write a follow up post about how home stager Amy tackled this problem and what it did for her business.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould developed the Staging Diva Training Program to create opportunities for others to grow their own money making home staging businesses. There are now 4,000 students in over 20 countries around the world following her formula for business success.