Unfortunately, too many home stagers seem to be sacrificing their client’s success by using lawn signs in their marketing efforts. It seems like a good idea on the surface. A way to attract more home staging projects in a specific neighborhood by letting people know that the home that shows beautifully was staged by your company.
Why not say the home was staged by your company right there next to the real estate agent’s “For Sale” sign?
I would only advocate this practice when you’ve staged a brand new, never-lived-in home. In other words, prospective buyers already know that no one lives there, so clearly any furniture they see was brought in for the purpose of showcasing the home (the “model home” scenario).
If the home is lived in and you’ve staged it, putting up a lawn sign advertising that fact is tantamount to saying: “This home has been carefully decorated to get you to pay as much as possible for it!”
It’s a home stagers job NOT to make it obvious that a home is staged, which is why I personally abhor the practice of using a tea tray on the end of a bed (but that’s another story). Home stagers should be creating the right environment for potential buyers to fall in love with the home, but it shouldn’t be obvious that this is what has been done.
Bottom line, don’t promote your business with lawn signs, it does a disservice to the homeowners who hired you. It takes away the magic of what you’ve created as a stager and invites prospective buyers to approach the house with their defenses up.
Debra Gould has trained over 600 home stagers in the US, Canada, Australia, England, Portugal, Italy, New Zealand, South Africa and Wales to start and grow their own house staging businesses. She brings a unique perspective to training and the business of home staging, based on her experience of growing her own home staging company from scratch (not as a sideline to selling real estate), being a self-supporting entrepreneur since 1989, and her MBA in Marketing. The Staging Diva also personally understands the ups and downs of real estate having bought, decorated and sold 7 of her own homes.
[tags]home staging, home stagers, real estate staging, real estate staging business, lawn signs, marketing home staging, home staging training, home staging business, staging diva, Debra Gould[/tags]