Home Staging Business Report http://stagingdiva.com/homestagingbusiness Home Staging Tips and Inspiration to Grow Your Real Estate Staging Business Sun, 02 Apr 2017 21:41:27 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.4 8459982 When Creative People Ignore Their Talent Choosing a Career http://stagingdiva.com/homestagingbusiness/creative-people-ignore-talent-choosing-career/ http://stagingdiva.com/homestagingbusiness/creative-people-ignore-talent-choosing-career/#comments Sat, 01 Apr 2017 23:42:22 +0000 http://stagingdiva.com/homestagingbusiness/?p=19545 I’ve been writing about the business of home staging and coaching and mentoring home stagers since 2002. That was even before I launched Staging Diva as an education and training company in 2005 because I was getting overwhelmed by the number of creative and struggling home stagers who were reaching out to me for advice.  » read more...

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creative dreamsI’ve been writing about the business of home staging and coaching and mentoring home stagers since 2002. That was even before I launched Staging Diva as an education and training company in 2005 because I was getting overwhelmed by the number of creative and struggling home stagers who were reaching out to me for advice.

One of the most common subjects to come up (when people are being really honest) is fear.

Fear about:

  • Success (will I have enough time for my kids?) and fear of failure (what if it doesn’t work?)
  • What others may think
  • Not being creative enough
  • Leaving the familiarity of what they’ve been doing (even if they don’t like it).

Beneath the fears they mention, there is also the deep longing we all have to use our creative gifts and do work we love. Perhaps you can relate to this? I know I can.

Here is one of my favorite quotes, I wish I knew who first said it:

“Let your dreams be bigger than your fears, your actions louder than your words, and your faith stronger than your feelings.” ~ Unknown

That’s why it breaks my heart when aspiring home stagers contact me and say things like:

“Everyday I dream of decorating and arranging the perfect house. My friends tell me I should be a real estate agent.” (Andrea)

“I eat, sleep and breathe creativity and I work as a server at Olive Garden.” (Denise)

Life is too short to let the decades fly by living someone else’s life!

There’s nothing wrong with being a real estate agent, if you love sales and don’t mind working weekends and evenings (often without pay for months).

But being a Realtor won’t fulfill a dream of decorating and arranging the perfect house.

Being a real estate agents means putting your energies and time to chasing listings and/or working with buyers and touring them through dozens of properties in the hopes that they’ll buy one. Your time isn’t spent decorating, because that’s not where you make your money when your focus is earning real estate commissions.

Plus, most real estate agents don’t make as much as home stagers who are following the right business formula.

There’s nothing wrong with being a restaurant server at Olive Garden, or anywhere else, if that’s what you want to do. But for someone who “eats, sleeps and breathes creativity” as Denise does, I imagine it would feel soul crushing to spend your days waiting on tables.

Not to mention being a restaurant server pays less than home staging.

These two examples show how often people follow a conventional path for reasons that have nothing to do with their deepest desires for how they’ll spend their days.

Often, they’ve assumed that their conventional choice is less of a financial risk.  Plus, without realizing it, they’ve made faulty assumptions about the potential of home staging and interior redesign – a career they’d rather have.

Faulty assumptions like:

  • Being a home stager means I will have to invest thousands of dollars in inventory (you don’t need to buy anything).
  • I will have to quit my job if I start a home staging business (you don’t, you can easily do staging on the side).
  • I should have interior design training (this hasn’t stopped me or thousands of successful Staging Diva students).
  • I won’t be in control of my schedule (you’ll actually have way more control than working for an employer or being a real estate agent).

My mission is helping creative people earn a living doing what they love. That’s why I focus on the business side of home staging and interior redesign.

Perhaps you’re insecure about your natural talent. Who isn’t? I still get nervous before I go to a new client’s home, even though I’ve been doing it since 2002.

I still have that little voice in my head that says, “What if you don’t know what to do when you get there?” The fact that this hasn’t happened in hundreds of homes doesn’t stop that critical voice in my head that would shut down my dreams if I let it.

Here’s what helps me and I hope you can use it too. Everyday I ask myself:

“Am I going to be more loyal to my dreams or my fears?”

Wishing you every success in your staging business, and this bigger thing called life.

What do you think?

Please share in the comments what your biggest fears are, or how you’ve dealt with them. Or share what assumptions you’ve made about home staging that are stopping you from getting started. Then I can address these in future articles!

 

Debra Gould, The Staging Diva®

A home stager since 2002, Debra Gould created the Staging Diva Home Staging Business Training Program in 2005 to help others make a living from their creativity. Debra is the author of 5 guides including the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.

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Arizona Home Staging Job for Staging Diva Graduate http://stagingdiva.com/homestagingbusiness/arizona-home-staging-job-staging-diva-graduate/ http://stagingdiva.com/homestagingbusiness/arizona-home-staging-job-staging-diva-graduate/#respond Tue, 24 Jan 2017 02:31:17 +0000 http://stagingdiva.com/homestagingbusiness/?p=19761 Attention Staging Diva Graduates, I have a Tucson Arizona home staging job. This is to work for a home seller in the Santa Fe Park community.

This Arizona home staging job is your chance to help a family who has a 3 bedroom 1,700 square foot home that will be vacant and ready for your ideas.  » read more...

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Arizona home staging jobAttention Staging Diva Graduates, I have a Tucson Arizona home staging job. This is to work for a home seller in the Santa Fe Park community.

This Arizona home staging job is your chance to help a family who has a 3 bedroom 1,700 square foot home that will be vacant and ready for your ideas.

Thankfully this savvy seller doesn’t have to be talked into home staging, she already understands why vacant homes don’t sell as well.

For the right home stager, this would be a great way to connect with both the client (who would be hiring you) and later, her real estate agent, who will no doubt have more projects in the future and would be in a position to recommend you to her fellow agents as well.

Unfortunately, I don’t know the anticipated list price for the home to share with you.

Tucson Arizona Home Staging Job — How to Apply

Apply for this Tucson Arizona home staging job couldn’t be easier. Simply complete the form at the Staging Diva Home Staging Project Referral Service. Please be sure to include “Tucson Arizona Home Staging Job” as the project location in the first line of the form.

This Arizona home staging job will be referred first to members of the Staging Diva Directory of Home Stagers for free. In other words, there will be no referral fee for Directory members even though we’re playing “match maker” for you.

If there’s not a Directory member available for this project, it will be open to any Staging Diva Graduate with a professional Internet presence. (It’s difficult to convince a client to hire you if they can’t review your staging portfolio, after all!)

If you get any paid work through this referral (and you’re not already a Staging Diva Directory of Home Stagers member), there will be a $250 referral fee, which you can build into your home staging consultation fees. It’s entirely up to you.

Remember this is a one-time fee (only if you get paid work from this referral). If you receive future home staging projects from the agent, or she refers you to her fellow real estate agents, there is no additional fee.

In other words, you have nothing to lose applying for this position if you’re in the Tucson Arizona area, and everything to gain!

Please note, if you do not follow the instructions to apply for this home staging job, you will not be considered.

Are Home Staging Clients Able to Find You?

If you’re not already a Staging Diva Graduate consider that just one good project would more than pay for your entire training program plus building and hosting your web page on the high-traffic Staging Diva Directory of Home Stagers for an entire year!

Unless you have more home staging projects than you can handle, what are you waiting for? Get the training and marketing you need to ensure the steady growth of your home staging business.

Debra Gould, The Staging Diva®

Staging and marketing expert Debra Gould operates the only home staging job board in the world and has a network of over 30,000 Staging Diva students in 23 countries. Come and join us!

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Home Staging Sells Palm Springs Mid Centry Modern Home http://stagingdiva.com/homestagingbusiness/home-staging-sells-palm-springs-home/ http://stagingdiva.com/homestagingbusiness/home-staging-sells-palm-springs-home/#comments Mon, 16 Jan 2017 17:11:49 +0000 http://stagingdiva.com/homestagingbusiness/?p=19609 Staging Diva Graduate Rob Reinhart of Make It-Home in Palm Springs California worked for years in Sales and Merchandising in the fashion industry before turning his talents to home staging.

He took the Staging Diva Home Staging Business Training Program while working full-time, and within his first year as a home stager he was able to quit his job and do this full time.  » read more...

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Staging Diva Graduate Rob Reinhart of Make It-Home in Palm Springs California worked for years in Sales and Merchandising in the fashion industry before turning his talents to home staging.

He took the Staging Diva Home Staging Business Training Program while working full-time, and within his first year as a home stager he was able to quit his job and do this full time.

He’s got a great eye for decorating and home staging and I’ve loved all the projects he’s shared with me so far. I appreciate Rob sending these photos (by real estate photographer Ben Vernois) of a recent architecturally noteworthy home and his home staging success story to share with you:

“I recently staged a home built by one of the famous mid-century builders in Palm Springs, Jack Meiselman. Fewer of these homes were built than the more well known Alexander Company, and so are more rare, and tend to sell for more money per square foot than a regular home of the same square footage.

Accordingly, it was priced higher at $679,000. The home stands in a great, centrally located mid-century neighborhood, and has excellent curb appeal.

The house had shown empty for close to 2 months without one offer.

With its stark white walls and cracked cement floors, the home felt cold,uninviting, and smaller than its actual 1920 sq. ft.(large for this type of home, which generally are between 1200-1500 sq ft.) Though more spacious, the semi- open main living space with 2 fireplaces felt awkward empty and confused most home shoppers trying to figure out how to use the space.

The home is in a pool-centric desert resort community.

Keeping in mind a vacation rental investor as a potential buyer, my goal was to show through playful color, decor and the right furniture placement how well the house functioned as a place to relax and socialize, both inside and out.

I wanted to nod to the mid-century roots of the home, but not make it look cliche,and also wanted to hold to the staging rule of appealing to the broadest range of buyers (thank you Staging Diva) so I scattered in iconic pieces of art, decor and furniture with mainly contemporary furniture.

I created two main social areas, one with a bar and one that could function as a “media lounge”, both connected to the dining area with seating for 6-8 and the semi-open kitchen.

Outside, I wrapped a sectional sofa around the fire pit and placed comfortable loungers, a cafe table and chairs, umbrellas and bright cushions around the pool.

Now instead of being confusing, the home drew the shopper in with a welcoming and understandable flow through the rooms.

Plus it felt fun!

Once staged, the home received an accepted offer at the $679,000 asking price within a few weeks.

For comparison, about the same time, a similar mid-century home in the same neighborhood sold for $30,000 less. Plus a larger, newer 4 bed/3 bath home across the street (shown empty) sold for just $550,000.

Staging Diva Grad Rob ReinhartThe Staging Diva Program is very well organized and explains in the most straightforward terms how to set up your business, maintain and grow it.

The trick is to follow Debra’s advice and instruction, because it really is helpful and has allowed me to start a second career doing something I probably should have been doing all along! I also really appreciate Debra’s ongoing support through her Staging Diva Dialog monthly coaching calls, which I think of as ‘the water cooler for home stagers’!”

Please join me in congratulating Rob on this gorgeous home staging and the result he got for his client. Remember the house had sat on the market vacant for 2 months before home staging made all the difference!

More photos of this property can be found at Realtor.com.

Do you have an interesting staging success story to share? Please let me know by filling out this online form and perhaps I’ll feature your business in an upcoming post!

Debra Gould, The Staging Diva®

A home stager since 2002, Debra Gould created the Staging Diva Home Staging Business Training Program in 2005 to help others make a living from their creativity. Debra is the author of 5 guides including the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.

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Victoria Home Staging Job for Australia Staging Diva Grad http://stagingdiva.com/homestagingbusiness/victoria-home-staging-job-australia-staging-diva-grad/ http://stagingdiva.com/homestagingbusiness/victoria-home-staging-job-australia-staging-diva-grad/#comments Mon, 07 Nov 2016 22:32:16 +0000 http://stagingdiva.com/homestagingbusiness/?p=19628 Attention Australia Staging Diva Graduates, I have a home staging project for you in Victoria, Australia.

The home seller is currently living in the United States but is ready to sell her St. Kilda apartment.

I’ve written many articles on why vacant homes don’t sell as well, so I’m glad this home seller recognizes the importance of adding furniture before putting it on the real estate market.  » read more...

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St Kilda Victoria Home Staging JobAttention Australia Staging Diva Graduates, I have a home staging project for you in Victoria, Australia.

The home seller is currently living in the United States but is ready to sell her St. Kilda apartment.

I’ve written many articles on why vacant homes don’t sell as well, so I’m glad this home seller recognizes the importance of adding furniture before putting it on the real estate market.

In fact, she may have a friend staying in the apartment while it’s on the market, so you’ll need to make sure you’re adding a real bed in the bedroom.

For the right home stager, this would be a great way to build your home staging portfolio. And since you’ll be dealing with your client long distance, I recommend you follow the pricing and payment strategies I outlined in Course 3 of the Staging Diva Home Staging Business Training Program.

The apartment will be listed for approximately $460,000.

St. Kilda, Victoria Home Staging Job — How to Apply

Apply for this St. Kilda, Victoria home staging job couldn’t be easier. Simply complete the form at the Staging Diva Home Staging Project Referral Service. Please be sure to include “St. Kilda, Victoria Home Staging Job” as the project location in the first line of the form.

This St. Kilda, Victoria home staging job will be referred first to members of the Staging Diva Directory of Home Stagers for free. In other words, there will be no referral fee for Directory members even though we’re playing “match maker” for you.

If there’s not a Directory member available for this project, it will be open to any Staging Diva Graduate with a professional Internet presence. (It’s difficult to convince a client to hire you if they can’t review your staging portfolio, after all!)

If you get any paid work through this referral (and you’re not already a Staging Diva Directory of Home Stagers member), there will be a $125 referral fee, which you can build into your home staging consultation fees. It’s entirely up to you.

Remember this is a one-time fee (only if you get paid work from this referral). If you receive future home staging projects from the client or her agent, or she refers you to other friends or real estate agents, there is no additional fee.

In other words, you have nothing to lose applying for this position if you’re in the St. Kilda, Victoria area, and everything to gain!

Please note, if you do not follow the instructions to apply for this home staging job, you will not be considered.

Are Home Staging Clients Able to Find You?

If you’re not already a Staging Diva Graduate consider that just one good project would more than pay for your entire training program plus building and hosting your web page on the high-traffic Staging Diva Directory of Home Stagers for an entire year!

Unless you have more home staging projects than you can handle, what are you waiting for? Get the training and marketing you need to ensure the steady growth of your home staging business.

Debra Gould, The Staging Diva®

Staging and marketing expert Debra Gould operates the only home staging job board in the world and has a network of over 10,000 Staging Diva students in 23 countries. Come and join us!

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What’s Wrong with this Beautifully Staged Home? http://stagingdiva.com/homestagingbusiness/whats-wrong-with-beautifully-staged-home/ http://stagingdiva.com/homestagingbusiness/whats-wrong-with-beautifully-staged-home/#comments Fri, 12 Aug 2016 17:55:34 +0000 http://stagingdiva.com/homestagingbusiness/?p=19530 I toured a beautifully staged home that went on the real estate market today. Brand new, never lived in. This smart builder knows home staging is important.

The asking price, just under $2 million.

Now in many cities that amount will buy you a grand estate with lots of land.   » read more...

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staged home bedroomI toured a beautifully staged home that went on the real estate market today. Brand new, never lived in. This smart builder knows home staging is important.

The asking price, just under $2 million.

Now in many cities that amount will buy you a grand estate with lots of land. Not here. Even old “tear downs” go for close to $800,000.

At the $2 million price range, it’s clearly not a starter home.

And it’s definitely the most expensive house on the street. Newly built and surrounded by homes from the 1920s, with a few that were replaced in the 1970s or 1980s.

I describe it as a “family home” because it’s in a very residential neighborhood, close to coveted public elementary, middle and high schools.

Plus it has 5 bedrooms.

Almost every house for blocks around has young kids and there’s a large playground and community center in easy walking distance.

Do you have a mental picture of the likely buyer for this staged home?

I’m imagining 2 or 3 kids ranging in age from 7 to perhaps 15. Old enough that the family has traded up in homes once or twice already (and their careers are established enough for a $2 million price tag).

Yet young enough that they still want to live in a family-oriented neighborhood with good schools in walking distance.

This mental picture of the target buyer for a home is critical when you’re going to decorate it to sell.

Our goal as home stagers is to literally “set the stage” for a buyer to fall in love.

To feel like they’ve walked into their next home, not someone else’s house.

To imagine themselves living there.

To project their hopes and dreams into the environment.

We stage a home so potential buyers will remember it even if they’ve seen 6 others today.

And most of all we want them to feel like they should write an offer before someone else buys it first. 

In other words, we try and trigger that Fear Of Missing Out (FOMO) sensation!

Which brings me to what was wrong with this beautifully staged home.

Every single one of the 5 bedrooms looks like some variation of the one I’ve shown you here. This one isn’t the master bedroom by the way.

How many adult bedrooms does one house need? Especially when you’re imagining kids living there?

I listened to the comments of people at the open house. With every room, someone would say, “Is this the master bedroom?” Or, “No, I think this is a guest room because it’s not large enough to be the master.”

You see, buyers don’t have a lot of imagination. If they don’t see kid’s rooms, they don’t picture kids living there.

There was absolutely nothing in this house to tug at the heart strings of a parent, except for the gleaming kitchen with tons of counter, cabinets and new appliances. Or perhaps the high ceiling basement with built-in bar and room for a huge big screen TV.

There was nothing to excite the kids who may be touring the house with their parents. I can’t imagine any kids running into one of those rooms squealing, “Can this be my room?”

In fact, it was all so perfectly grown up and proper, I’d imagine any kid waiting for a stern parent to say, “Don’t touch that!” in every room and never saying to Mom or Dad, “Let’s live here!”

There was a lovely deck off the master bedroom on the top floor. They furnished it like an outdoor living room. Sadly, the deck of the identical house the builder is putting next door was only 12 inches away. Both with glass side panels so there was absolutely no privacy. Not only would you hear every conversation your neighbors had, you’d be able to see everything. I would have at least lined one side with large plants in pots, or a screen of some type.

Bottom line, put yourself in the mindset of your prospective buyer. Show them how they’d live in a space. When every room looks like it’s straight out of a magazine, but wouldn’t fit the lifestyle of the family living there, the staging is not nearly as effective as it could be in my opinion.

By the way, with so many bedrooms I think a smaller one could have been staged as a home office or hobby room. I definitely wanted to see a teenager bedroom and a couple of child-like bedrooms. In some cases the furniture could have remained the same, switching out the bedding, lamps, art work and a few stuffed animals would have done the trick.

What do you think? Please share in the comments below.

Debra Gould, The Staging Diva®

A home stager since 2002, Debra Gould created the Staging Diva Home Staging Business Training Program in 2005 to help others make a living from their creativity. Debra is the author of 5 guides including the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.

 

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Home Staging Business Logo Helped Triple Her Staging Income http://stagingdiva.com/homestagingbusiness/home-staging-business-logo-triples-income/ http://stagingdiva.com/homestagingbusiness/home-staging-business-logo-triples-income/#comments Wed, 22 Jun 2016 02:00:10 +0000 http://stagingdiva.com/homestagingbusiness/?p=19387 Staging Diva Graduate Mary Ann Benoit of Northern Lights Home Staging and Design in Seward Alaska wanted to make the right first impression with her home staging business. She quickly realized that two key pieces of that are having a professional looking home staging business logo and a proper had shot.  » read more...

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mary ann benoit home stagerStaging Diva Graduate Mary Ann Benoit of Northern Lights Home Staging and Design in Seward Alaska wanted to make the right first impression with her home staging business. She quickly realized that two key pieces of that are having a professional looking home staging business logo and a proper had shot.

Both of these can be done by hiring professionals, or you can take the do it yourself approach if you know what you’re doing.

We discussed having a professional head shot taken and also investing in having a graphic designer for her home staging business logo (unless she had a natural talent for graphic design).

These are not expensive, especially considering the potential return on that investment and Mary Ann is on track for her second year income to increase 600% as you’ll see later in this story.

To be blunt, a professional business image can make a tremendous difference in your financial success as a home stager.

After all, we are asking our clients to take a leap of faith and invest in our services to stage their home for sale on the real estate market. Surely, we should follow our own advice that first impressions count and “stage” ourselves for the launch of our own home staging business!

Mary Ann found a local professional photographer she wanted to work with and hired Allen King of One Shot Photography for this fabulous head shot.

How She Got her Home Staging Business Logo

Then she took my advice about where to get a home staging business logo and tried 99Designs.com. I asked her to share her experience with the process to help inspire other new home stagers, here’s what she wrote:

“First, you write a creative brief describing your image, goals, target market and ‘who you are’. This was helped me refine my own vision for my business. You can supply pictures, documents, and design ideas to help them see your vision.

As a wildlife biologist in Alaska, I love color and the natural beauty of our landscape and wanted to highlight that. I also want my finished work to inspire the same reaction people have when they see northern lights, which are most commonly described as ‘magical’.

So my name, Northern Lights Home Staging and Design, and tag line, ‘make magic happen’ were born.

I gave designers two potential ideas: one a house surrounded by mountains with northern lights, and the second of viewing mountains and northern lights from inside a home looking out.

You select a package stating how much you are willing to pay for your logo. The more you pay the more top quality designers may enter your contest from their marketplace of 950,000 designers. I had 10 different designers submitting logos. You could provide feedback through a “star rating” or private message to help them refine the designs.

After 3 days, you decide if you have any potential designs you like and continue with the contest or drop out and pay nothing. You select your top 6 designers to continue working with. On day 7, you pick your winner.

home staging business logo northern lightsA great feature is that you can run a “poll” any time of your favorite designs for your “target market”. The poll generates a link you can post on Facebook, Twitter or by email.

Polls made my friends aware of my new business and they enjoyed helping to shape the logo.

My winning designer, “Youimage” from Italy developed a beautiful design for my home staging business logo and was great to work with! I love the way the window shutters are located so that you are viewing the northern lights as if you are standing outside and looking at them inside the house.

I spent a lot of time giving feedback to get what I wanted, and you can spend as much time as you choose. I received and reviewed 107 designs from designers from around the world.

The experience gave me a great logo, helped me focus on the direction I want to take my business and provided an opportunity to engage my target market and advertise my new home staging business.”

I asked Mary Ann to share how the Staging Diva Program helped launch her business:

“The Staging Diva Home Staging Business Training Program offers a great step-by-step plan to set up and market your home staging business as well as tons of inspiration!

An example of some great advice was to get a professional looking photo and logo to make a great first impression with potential clients. Debra mentioned an option of using 99designs.com to run a logo contest and develop your professional logo, which I tried with great success.”

If you’re wondering how Mary Ann knew how to write a creative brief, I cover that (and more) in detail in the Staging Diva Ultimate Portfolio Guide: Winning Clients with the Perfect Home Staging Portfolio.”

Writing a creative brief is a helpful exercise that gets you to clarify your vision for home staging business and how you want your future clients to think about it.

It’s important to note that when you use 99Designs.com you establish how much you’re prepared to pay for your home staging business logo upfront.

The more you’re willing to spend, the better quality designers you will attract. At the lower end you’ll have components in your logo that look like “clip art.” With more of an investment, you’ll have something designed exclusively for you because you’ll be paying for more time and expertise on your project.

You can also use 99Designs.com for the design of your website.

Six Elements home staging business logoAll projects come with a money-back guarantee and you have full copyright ownership of the final design. That’s an important distinction no matter who you work with. You don’t want a designer to own the copyright to any work they do for you. It’s simple enough to write something into any agreement saying so.

Have you had a professional head shot or your business logo designed yet?

To be honest I designed the logos for both Staging Diva and Six Elements (my home staging company) myself.

They took me weeks to do and I already had a good understanding of how to use computer programs like Adobe Photoshop and Adobe Illustrator.

Was doing it myself the best use of my time? I don’t know! I still like both the Six Elements and Staging Diva logos even though I created them in 2001 and 2004 respecitively. In other words, even though technology and color and design tastes have changed, I still think they’ve stood the test of time.

Mary Ann more than tripled her home staging business

Mary Ann took a leap of faith a year ago and invested in creating a proper business image from the start. Did the investment in a home staging business logo and headshot pay off?

I spoke with her last week and she gave me permission to share that 5 months into her second year as a home stager, she has almost tripled her income from her first 12 months!

If that trend continues for the balance of the year, her income will be up over 600%.

Try getting a raise like that working for someone else 🙂

Home stagers, please share your experience with getting a head shot or logo done in the comment section below.

And join me in congratulating Mary Ann on her success and thanking her for sharing her experience to help and inspire her fellow home stagers.

Debra Gould, The Staging Diva®
President, Six Elements Home Staging and Voice of Possibility Group Inc.

Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing what they love. There are over 10,000 students in 23 countries learning her home staging business model.

 

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New Jersey Home Staging Job for Staging Diva Grad http://stagingdiva.com/homestagingbusiness/new-jersey-home-staging-job/ http://stagingdiva.com/homestagingbusiness/new-jersey-home-staging-job/#comments Mon, 13 Jun 2016 02:00:03 +0000 http://stagingdiva.com/homestagingbusiness/?p=19429 Attention Staging Diva Graduates, I have another New Jersey home staging job for you. The last one was from a home seller in Irvington, this one is in Brick, NJ.

It’s the Realtor who has contacted me asking for a recommendation on a home stager.  » read more...

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New Jersey Home Staging JobAttention Staging Diva Graduates, I have another New Jersey home staging job for you. The last one was from a home seller in Irvington, this one is in Brick, NJ.

It’s the Realtor who has contacted me asking for a recommendation on a home stager.

This Brick New Jersey home staging job is your chance to help a real estate agent who has a 5 bedroom, 3.5 bathroom colonial that’s not selling because it’s vacant.

I’ve written many articles on why vacant homes don’t sell as well. Now that we’re well into the spring market I guess the agent/and or seller are more open to investing in home staging to get it sold.

You can see one of the listing photos below. Hardly inspiring. A great example of why vacant homes don’t attract buyers. They just don’t stand out on line (or when you go visit them).

For the right home stager, this would be a great way to connect with a real estate agent who will no doubt have more projects in the future and would be in a position to recommend you to her fellow agents as well.

The home is just under 3,000 square feet and listed for $339,000.

vacant staging new jerseyNew Jersey Home Staging Job — How to Apply

Apply for this Brick, New Jersey home staging job couldn’t be easier. Simply complete the form at the Staging Diva Home Staging Project Referral Service. Please be sure to include “Brick New Jersey Home Staging Job” as the project location in the first line of the form.

This New Jersey home staging job will be referred first to members of the Staging Diva Directory of Home Stagers for free. In other words, there will be no referral fee for Directory members even though we’re playing “match maker” for you.

If there’s not a Directory member available for this project, it will be open to any Staging Diva Graduate with a professional Internet presence. (It’s difficult to convince a client to hire you if they can’t review your staging portfolio, after all!)

If you get any paid work through this referral (and you’re not already a Staging Diva Directory of Home Stagers member), there will be a $250 referral fee, which you can build into your home staging consultation fees. It’s entirely up to you.

Remember this is a one-time fee (only if you get paid work from this referral). If you receive future home staging projects from the agent, or she refers you to her fellow real estate agents, there is no additional fee.

In other words, you have nothing to lose applying for this position if you’re in the Brick New Jersey  area, and everything to gain!

Please note, if you do not follow the instructions to apply for this home staging job, you will not be considered.

Are Home Staging Clients Able to Find You?

If you’re not already a Staging Diva Graduate consider that just one good project would more than pay for your entire training program plus building and hosting your web page on the high-traffic Staging Diva Directory of Home Stagers for an entire year!

Unless you have more home staging projects than you can handle, what are you waiting for? Get the training and marketing you need to ensure the steady growth of your home staging business.

Debra Gould, The Staging Diva®

Staging and marketing expert Debra Gould operates the only home staging job board in the world and has a network of over 10,000 Staging Diva students in 23 countries. Come and join us!

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Tips to Use and Choose Home Staging Paint Colors http://stagingdiva.com/homestagingbusiness/tips-home-staging-paint-colors/ http://stagingdiva.com/homestagingbusiness/tips-home-staging-paint-colors/#comments Tue, 07 Jun 2016 02:35:13 +0000 http://stagingdiva.com/homestagingbusiness/?p=19395 There are so many articles about how it’s important to neutralize a home when decorating it to sell on the real estate market.

The most common design element where you see the “neutral rule” at play is in choosing home staging paint colors.

We look at neutralizing because we have a goal of appealing to the greatest number of potential home buyers.  » read more...

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paint colors for home staging There are so many articles about how it’s important to neutralize a home when decorating it to sell on the real estate market.

The most common design element where you see the “neutral rule” at play is in choosing home staging paint colors.

We look at neutralizing because we have a goal of appealing to the greatest number of potential home buyers.

This advice isn’t always appropriate for home staging because we’re not trying to appeal to “everyone.” We’re trying to appeal to the likely target buyer of that property (given it’s price, location and size).

If we think of a 5 bedroom home in a sprawling suburb, that buyer is likely to have a very different aesthetic sense than a bachelor looking for an urban loft for example.

In a suburban family home, you’ll probably stick with safer and more predictable choices when it comes to furniture and wall colors. For the downtown loft, you might choose something bold to appeal to a younger crowd.

Neutral or Boring Paint Colors?

There’s a fine line between “neutral” and “boring” when it comes to decorating and home staging. I rarely paint walls white or a whole home “beige” but when I’m using Benjamin Moore colors, here are 5 of my 80 favorite go-to neutrals:

HC-81 Manchester Tan

HC-93 Carrington Beige

HC-45 Shaker Beige

HC-111 Nantucket Gray

HC-98 Providence Olive

Can you notice the subtle differences between these? For example, Shaker Beige has more pink in it, while Carrington Beige has more yellow.  This difference will be way more magnified when you’re looking at it on a whole room than on a tiny sample swatch.

Another tip is that colors look different in different light and depending on what’s around them.

For that reason, try and finalize your color choices in the light that exists in the room it’s going in. Consider what it will look like at different times of day.

Also look at the swatch against a white or black background to really see the color.

For example, you might consider carrying a black piece of velvet in your bag to put the swatch against so you won’t be mislead by looking at it against the existing wall color.

Once you think you’ve found a choice you like, hold it up against other surfaces. For example, how does it look with the floor color?

Paint colors I use in home staging

living room after home stagingWith the paint color on the walls providing a neutral backdrop, I’ll punch up the rooms with colorful accessories like: art, vases, baskets, flowers, accent cushions, throws, table runners, placemats, bedding, shower curtains and towels.

I almost always choose a signature accent color, or two, to repeat throughout the home. This makes it more visually interesting (ie: less neutral), and ties the different rooms together.

In a recent post, Toss the Color Wheel and Look To Nature for Decorating Colors, I shared the example of how Staging Diva Graduate Adam Luttrell of Shift Property Styling in Tasmania did this with turquoise accents.
home staging paint colors

For more tips on how to use and how choose home staging paint colors, please check out the Staging Diva Ultimate Color Guide: The Easy Way to Pick Color for Home Staging Projects. Here’s what California home stager Ofelia Doherty says about it:

“This guide cuts down the overwhelming choices for colors and gets down to what really works for staging. Great info on how to introduce wall color to clients who can be resistant to change. Debra gives you step-by-step information on how to suggest the best possible solution to attract the greatest number of buyers.” Ofelia Doherty (CA)

> Learn more about the Staging Diva Ultimate Color Guide: The Easy Way to Pick Color For Home Staging Projects

What are Your Favorite Home Staging Paint Colors?

What are your favorites color choices for home staging paint colors? Do you have any other tips to share for how to choose or use them? Please share in the comments below.

Debra Gould, The Staging Diva®
President, Voice of Possibility Group Inc.

Debra Gould developed the Staging Diva Training Program to teach others how to earn a living doing something they love. There are now more than 10,000 students in over 20 countries. She is the author of 5 guides including the Staging Diva Ultimate Color Guide: The Easy Way to Pick Colors for Home Staging Projec

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Home Staging Brisbane Proves Staging Works http://stagingdiva.com/homestagingbusiness/home-staging-brisbane-proves-staging-works/ http://stagingdiva.com/homestagingbusiness/home-staging-brisbane-proves-staging-works/#comments Tue, 31 May 2016 02:30:45 +0000 http://stagingdiva.com/homestagingbusiness/?p=19410 I’m thrilled with the success Staging Diva Graduate Imogen Brown has enjoyed as her Australia-based business grows.

Her company Home Staging Brisbane has a gorgeous home staging portfolio so it’s no wonder her reputation is shining so brightly in her local real estate market.  » read more...

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home staging brisbane living roomI’m thrilled with the success Staging Diva Graduate Imogen Brown has enjoyed as her Australia-based business grows.

Her company Home Staging Brisbane has a gorgeous home staging portfolio so it’s no wonder her reputation is shining so brightly in her local real estate market.

On Facebook she’ll share news like this “Big week, two display homes, one vacant house and one office!” And recently she posted:

“It’s a sign that you’ve been in business a while when you get to consult on 2 successive houses for the same clients.”

None of this is “bragging” in the negative sense. As business owners, we have to share our success so that potential clients will see how we can help them. And Imogen has done a great job of embracing social media to get the word out.

For example her caption for the above photo reads:

“On the market 3 years ago and didn’t sell. Owner tried again with staging and sold in less than a week.”

This is the exact type of success story that helps home sellers realize the return on investment that can be made from home staging.

After taking the Staging Diva Home Staging Business Training Program, Imogen was a member of Staging Diva Dialog— our monthly Group Coaching Calls— otherwise referred to as the Water Cooler for Home Stagers.

This let me to watch her business progress and answer her questions every month. Dialog members share their progress at the start each conference call, which leads to detailed discussions and pointers to what’s next for their marketing.

Imogen has been consistently active on Twitter, Facebook and Pinterest as well as her own blog. This social media activity drives traffic to her website and gains attention from the right people.

For example, Imogen has her own staging column on Australia’s number 1 real estate site.

In another example, she tweeted congratulations to me after my column appeared on the Century 21 site. That lead to an invitation for her to write a blog post for a leading real estate/media consultant, who then syndicated it across 40 real estate offices.

Twitter for home stagersAt the time she said, there are two lessons from all of this:

“You’ve got to love Twitter and just keep connecting with people and great things will happen!”

If you’re not sure how to get the most out of your time on Twitter, or the whole idea just feels overwhelming, check out the Home Stager’s Guide to Twitter.

It is written for absolute beginners and also contains advanced strategies as you get more comfortable using it.

No reason you can’t have similar business success

Now before you start thinking, “oh it’s different for Imogen,” and imagining that you can’t have similar success with your own home staging business, I want to share what Imogen wrote in a comment on my blog early in her career as a home stager. It demonstrates how far she’s come since then:

“I’ve always loved real estate and home interiors, and staging is a perfect mix of the two. I’ve also got an advertising and business coaching background and owned my own business before, so when I look back I can see how I have joined the dots to where I am now.”

“I started the Staging Diva Program 6 weeks after my Mum died suddenly. It was just the kick I needed. I was in a stop gap and tedious admin role at the time and it really made me evaluate what I was doing. I haven’t been busy enough in my first year and I have thought ‘what am I doing?’ a couple of times but not enough to give up. Next year will be better and I’ll just keep plugging away!”

Congratulations again Imogen Brown on all your success and having the courage to follow your dreams and find out where it might take you when you kept at it. That incredible talent of yours was certainly wasted sitting behind an office desk working for someone else.

About her work, Imogen writes “I’ve actually amazed myself, I never thought I’d be able to do this. Have learned lots along the way and had fun too. Clients are happy and I’m happy.”

You can read more about Imogen Brown in:

Great Home Staging is Invisible

Home Staging Portfolio Should Include Vignettes

If you’re a Staging Diva Graduate, I’d love to write about your home staging business and give you some free publicity. Simply complete this form and I’ll do the rest!

Debra Gould, The Staging Diva®
President, Six Elements Home Staging and Voice of Possibility Group Inc.

Debra Gould has an MBA and knows first hand how to make money as a home stager. She developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing what they love. There are over 10,000 students in 23 countries learning her home staging business model. Read their Staging Diva Reviews.

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5 Tips To Eliminate Bad Home Staging http://stagingdiva.com/homestagingbusiness/eliminate-bad-home-staging/ http://stagingdiva.com/homestagingbusiness/eliminate-bad-home-staging/#comments Wed, 27 Apr 2016 01:59:37 +0000 http://stagingdiva.com/homestagingbusiness/?p=19333 I never tire of house hunting and it’s even more fun now that I’m a home stager and I also train home stagers. It’s fascinating to observe how people live in their homes and how they choose to present them for sale.

On this particular day, I toured 15 properties because I was actually considering buying.  » read more...

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Bad Home Staging ExampleI never tire of house hunting and it’s even more fun now that I’m a home stager and I also train home stagers. It’s fascinating to observe how people live in their homes and how they choose to present them for sale.

On this particular day, I toured 15 properties because I was actually considering buying.

Most of the homes were in desperate need of home staging, I really should have taken more pictures to show you! Some of the properties were so beautifully staged, even I fell in love with them. I seriously considered putting an offer on a house that was twice as big as I wanted because it looked so perfect!

And in other properties, the home stager went overboard into the realm of bad home staging. As soon as we walked into this condo bathroom and saw the shower, my daughter said, “Oh Mom you have to take a photo of this to show your Staging Diva students!”

She knew immediately— as I hope you do too— that this is an example of bad home staging.

You might find this an appealing vignette (or still life). I love the combination of red, black and white, so much so that I used these colors in my own home staging company’s logo.

But is this shower scene good home staging? It’s important to remember why we are staging a home in the first place.

How to Eliminate Bad Home Staging:

1. The whole point of home staging is to romance the buyer. You’re appealing to them on an emotional level, not a rational one. You want to create an environment they will want to imagine themselves living in. Give them that “this is home” feeling, even if they don’t consciously know exactly why.

2. The goal of home staging is to sell a home fast and for top dollar. When your home staging screams “I’ve been staged,” isn’t that a bit like putting up a sign that says, “This home has been decorated to help you offer more for it than you might otherwise have done”?Being subtle works better. In fact, I’ve previously gone so far as to say that great home staging is invisible.

ShowerCloseUpBadStaging_94243. While I applaud the home stager’s effort to carry her red pop of color (that appeared in every room), into this otherwise gray and white bathroom, it’s how she did it that I have an issue with. This shower stall floor is even more contrived than a tea tray on a bed (my other pet peeve). Yes, those are carefully placed glass stones surrounding the towels, candles, dried flowers and vase.  I wonder how long she spent on this scheme?

4. Great home staging doesn’t distract from the home itself. In this case, I have no memory of the master bathroom other than this silly shower scene. Showcase the home’s best features and downplay the negative ones. Don’t keep people looking at “smoke and mirrors” instead of the home itself.

5. Don’t set something up that’s just begging to be undone. In fact that might be a quick test of whether it’s too contrived or not. Can’t you imagine some sassy potential buyers saying, “Let’s see how good the water pressure is in this shower!”

Home stagers, do you think I’m off base with my criticism of this carefully styled shower stall?

What other tips would you add to my list of how to avoid bad home staging?

Please share your thoughts and ideas in the comments below.

Debra Gould, The Staging Diva®

A home stager since 2002, Debra Gould created the Staging Diva Home Staging Business Training Program in 2005 to help others make a living from their creativity. Debra is the author of 5 guides including the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.

 

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