I came across an interesting article recently about a home stager who has come up with a new way to package her services over the holiday season which is traditionally a slower time of year for stagers.
She has started offering holiday home staging parties and I hope this story inspires you to think about some different ways you can be packaging your talents!
For these holiday staging parties, a free consultation is held beforehand where the host(ess) decides which room is to be staged and what the budget should be (the stager does her initial consultation for free but charges for materials and labor). At this time, the client also shares their preferred color palette, favorite types of fabrics and gives their general style preference to the stager.
Clients are also asked what purpose the space will serve over the holidays and whether or not they will be using their own items or if rentals and accessories will have to be brought in. (Read this entire holiday home staging article here.)
The holiday staging party actually takes place in the room that’s being staged while the stager gives a presentation as she decorates. The home stager transforms the space as the gathering goes on around her.
You know I don’t agree with home stagers giving free consultations, but besides that, this is an interesting way to get additional business at a slower time of year. At the end of the evening, the stager has exposed her business to all of the guests in attendance, the homeowner has a room made over for the holidays and everyone has shared some holiday cheer and will come away with some new holiday decorating ideas.
As a home stager, your natural talents and skills are very valuable and appreciated by anyone who doesn’t share them! Why not do something a little different? Can you think of some ways you can broaden your market by packaging your talents in a different way? Please feel free to share your ideas by commenting below.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love while helping others at the same time.
[tags]home stager, home stagers, home staging, home staging business, holiday home staging, free estimates, staging diva, debra gould[/tags]