Personality tests are fun. The results can give you some insights into why you behave a certain way in different situations, what types of people you should have around you, why your energy is drained or enhanced by certain […]
It’s really hard to sit down to a blank screen to write your next home staging blog, website or newsletter article. I know, because I’ve been doing it since 2002.
Some days I’m sure there is nothing new left to talk about after writing more […]
In a recent article I shared the 5 things effective home staging testimonials need to get maximum marketing value from them. Today, I’d like to share various ways you can use your home staging testimonials.
Basically, you’re trying to make prospective customers feel like they’re making a good decision choosing you and one of the ways you do that is by showing how you’ve helped others, just like them. In other words, your […]
We all feel more comfortable trying something new when others recommend it. Home staging testimonials or rave reviews from your past clients are a great way to attract new customers for your home staging services.
Testimonials provide what Robert Cialdini calls “social proof” in his book, Influence: The Psychology of Persuasion. To really leverage this social proof and get the maximum marketing value from your testimonials, there […]
It’s much harder to get clients when no one can find your home staging website in a search engine. Trying to learn about Search Engine Optimization or SEO for your home staging website can feel like “falling down the rabbit hole” into another universe, where the language is strange and everyone seems to have conflicting opinions and bad advice.
SEO is critical if you want your home staging […]
Thanks to UK Staging Diva Graduate Janine Baird for posting these questions in the comment section for the article, Home Stagers, Choose Your Company Name With Care. It inspired this post on home staging marketing tag line tips, a topic that many wonder about.
What is a home staging marketing tag line?
A tag line is a valuable […]