Home stagers, isn’t it great when major TV shows share why home staging works with their viewers?
Home staging marketing is SO much easier when potential clients already understand that decorating a house to sell is critical when you want to sell quickly and for more money.
I love that Barbara Corcoran, a real estate mogul with a $5 billion dollar business appeared recently on The Nate Berkus Show. As you’ll see in this clip, she tells viewers “Home staging is no longer optional in this real estate market. It’s what will make the difference in whether your home sells or not.” Then she goes on to say that home staging can add at least 5% to 7% to the sales value of a home!
(sorry video removed from original source, see summary below!)
Home staging tips from this segment include:
A larger rug will make a room look bigger. I totally agree with this, when you’ve got a small area rug it tricks the eye and makes you think the room is smaller.
Avoid bold patterns on walls and furniture that might turn off real estate buyers.
Update the decorating scheme for the current year where possible. This will make the home look more current to potential buyers.
Add fresh flowers, especially for open houses and important showings.
Some fun facts about Barbara Corcoran
I love celebrating female entrepreneurs! Barbara Corcoran borrowed $1,000 and quit her waitress job to start her real estate business which is now worth $5 billion.
She is the author of: “If You Don’t Have Big Breasts, Put Ribbons on Your Pigtails” (how’s that for a title of a business book, not to mention a great analogy for what home stagers do for houses!?), “Nextville: Amazing Places to Live the Rest of Your Life” and her latest, Shark Tales: How I Turned $1,000 into a Billion Dollar Business. I think this latest book includes some behind-the-scenes stuff about being on ABC’s Shark Tank. I can only imagine what she has to say about Kevin (I only love money) O’Leary!
What do you think of this home staging video clip? Have you found it’s easier to promote your home staging business when you’re not the first to explain to a potential buyer why home staging is important? Share your experiences by commenting below.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the home staging courses to teach others how to earn a living doing something they love. Prior to becoming a professional home stager in 2002, Debra bought, staged and sold 7 of her own homes.