As a home stager, you can build awareness and ultimately sales for your home staging business through blogging. The term “blog” actually comes from “web log” which was initially envisioned as a diary or online journal.
Blogs can look and function very differently from each other to the casual observer, but they all share fairly similar coding, which is different than a conventional HTML website.
The technical details of what makes blog coding work isn’t something you need to worry about as a home stager, any more than you need to understand how your car works under the hood to put your key in the ignition and drive somewhere. So don’t let the term “blog” scare you!
Here are 5 reasons you need a home staging blog:
1. Once your blog is set up, it’s much easier to regularly add content than to a conventional HTML website, especially if you have no technical knowledge.
Blogs are coded to allow for easy additions or “posts.” Let’s face it, the easier it is, the more likely you are to update your website, which is so important because your home staging portfolio gets better and better with every new staging project! You can post about a particular project for example, and easily add a photo without knowing anything about how to build a webpage.
2. Search engines love blogs!
In other words, if you have a regularly updated blog, you’ll end up way higher in search engine rankings than a conventional HTML site. Some joke that blog stands for “Better Listings on Google.”
This is why the Staging Diva Directory of Home Stagers is actually a blog site rather than a conventional HTML site. I made the switch from one format to the other to benefit the home stagers who participate about 4 years ago. I made the same switch for my home staging business website, SixElements.com.
3. Blogging allows you to continually demonstrate your expertise as a home stager.
This will eventually lead to more business as your potential customers get to know, like and trust you. Don’t worry that you’ll only attract “DIYers”! Yes, some people will read your tips and try and stage their homes themselves. Frankly, these are people that wouldn’t have hired you anyways even if you had no free tips. They just would have found them somewhere else. Remember, you’re not trying to attract cheapskate clients, you’re looking for people who value your expertise and are prepared to pay for it.
4. Having a home staging blog will put you in an achievement mindset.
It’s easy to procrastinate when it comes to keeping in touch with customers and potential customers. It’s also easy to get so busy that you forget to celebrate or document your successes.
When you have a blog and a posting schedule of twice a month, you’ll be in the right mindset to follow up to get the information that leads to home staging success stories and to keep your business moving forward. That’s because you’ll always be wondering about blog content and looking for new things to report to your audience. More on this in an upcoming post!
5. Your home staging blog can attract media attention for your home staging business.
You’ll attract media attention because the more content you write about the field of home staging, the more easily you’ll be found, and the more you’ll be seen as a “go to” source for reporters.
For example I was prominently featured in The Australian and the reporter actually said, “In the US they call it ‘home staging’ and the queen is Debra Gould (aka the Staging Diva) who writes endlessly on the subject and runs training programs for people looking to set themselves up as professional home stagers.” There is no way this would have happened without my blog, Home Staging Business Report.
This is the first of a series on home staging blogging. To bring you the most useful information and answer the questions you’re wondering about, I would love it if you would add your comments here and tell me the things you’re most wondering about on the subject of blogging.
And, if you already have a home staging blog, post your address in the comments and I just might mention you in an upcoming post as a good example of the lessons I’m teaching. Don’t worry, I won’t criticize your blog here (unless you specifically ask me in your comments for ideas for improvements)!
So, whether you’ve never had a blog before, or you’ve been blogging for some time, what are you most wondering about on the topic of blogs?
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould has been writing about marketing for small businesses since the early 1990s as a frequent contributor to Profit Magazine. A home stager since 2002, she developed the Staging Diva Training Program to create opportunities for others to grow their own money-making home staging businesses. There are now 4,000 students in over 20 countries following her formula for business success.